![]() Tip: Use no more than three colors in your thumbnails design. It’s exhausting for visitors to perceive, so they ignore such videos and go to other channels. ![]() They stuff thumbnails with many elements of different fonts, colors, and contrast. Willing to stand out, some YouTubers continue making the same mistake: Let alone the fact YouTube thumbnails also work as your brand’s visual presentation, helping users recognize and distinguish your content from competitors. So it’s critical to design everything for better usability and engagement. 2) Poor Color-Contrast RatioĪn image you use as a thumbnail’s background grabs attention and serves as a canvas to place text and other elements in it. Ensure you optimize all the elements accordingly: clear pictures, short text, and minimalistic design will help here. When designing a thumbnail for YouTube videos, remember that many people will watch it from their mobile devices with small screens. Showing a person’s inviting face, when possible.Representing your brand identity: colors, logo, tone of voice, etc. ![]() Here go the attributes of a good YouTube thumbnail: That’s all well and fine, but how to design custom thumbnails for your YouTube videos so they would benefit your brand reputation and rankings? How to use this instrument as an opportunity to stand out from tons of videos on the same subject? 7 Mistakes to Avoid in YouTube Thumbnails Design But, as far as you understand, it’s not an option for video makers and marketers willing to build brand awareness, trust, and loyalty of their target audience.īy designing a professional YouTube thumbnail, you build reputation, improve your channel’s brand, and attract visitors to watch your content. Sure, you can choose a thumbnail from the options YouTube gives. Even if you’re one, users won’t know it: Pale profile and unexpressive design will turn them away from choosing and watching your videos. They don’t represent you as an expert in the eyes of YouTube users.They get lost in dozens or even hundreds of bright, eye-pleasing, and inviting thumbnails.They don’t provide any context for a user.Its goal is to engage potential viewers, enticing them to want to see more. 5) No Brand Identity in YouTube ThumbnailsĪ YouTube thumbnail is an image a user sees when previewing a list of videos on your channel or in search results. ![]() You’ll also get tips on customizing them, including mistakes to avoid in YouTube thumbnails design. In this post, we’ll discuss the role of YouTube thumbnails in your video marketing success. Given the time and efforts you spend organizing and optimizing your video content, it would be doubly upsetting to miss views and rankings because of wrong “book covers,” aka poor YouTube thumbnails design, agree? Thumbnails draw attention, attract views, and help viewers choose your video from the crowd of others. Do you know that 90% of the best-performing YouTube videos have custom thumbnails? It’s like with a book cover: ![]()
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